Research That Decodes the Omnichannel Consumer Journey
From stores to online, from supermarkets to marketplaces — solutions that understand the shopper at every link of retail.
Overview
In retail, the consumer is now omnichannel. The same shopper might research a product in an app in the morning, drop in to the store in the afternoon, and place an order online in the evening. This multilayered journey cannot be understood with traditional research methods — it requires modern, channel-agnostic approaches that combine behavioral data.
For retail and e-commerce players, Arvensus runs research that measures the entire journey: from in-store experience to online conversion, from brand perception to basket behavior.
Areas we serve in this industry
- 01Supermarket and Hypermarket Chains
- 02Specialty Chains (Apparel, Home Goods, Electronics)
- 03Marketplace and E-commerce Platforms
- 04Fast-Delivery and Q-Commerce Companies
- 05Online Fashion and Lifestyle Brands
- 06Independent Retailers
- 07Shopping Mall Investors and Operators
Our sectoral research solutions
- Customer Satisfaction and NPS
- Store Experience and Mystery Shopping
- Shopper Insights and Basket Analysis
- Brand Preference and Store Preference Research
- Online User Experience (UX) Studies
- Omnichannel Journey Mapping
- Promotion and Campaign Effectiveness Measurement
- New Store Location Studies
Unique dynamics of the industry
The retail consumer has gone through a fundamental transformation over the last five years. The rise of q-commerce (10-30 minute delivery), the spread of subscription models, and the normalization of social commerce and live-stream shopping have raised the bar of consumer expectations.
The modern retail consumer is looking for convenience more than choice, and is more time-sensitive than price-sensitive. This changes research methodology too — beyond traditional surveys, behavioral data, digital footprint analysis, and mobile ethnography are becoming increasingly essential.