Measure the Return on Your Communication Investment
From advertising to campaigns, from messaging to media strategy — research that measures every dimension of communication effectiveness.
Overview
Advertising and communication are among the largest investment items for organizations. But did an ad really add value to the brand, was it remembered, did it shift purchase intent — if these questions are answered without data, an entire budget can be wasted.
Arvensus's Communication-Focused Research makes every communication decision measurable — from whether your message is understood correctly to how effective your media channels are.
Our services
The sub-research areas we offer within this solution.
- 01
Advertising Pre-Test (Pre-Launch) Studies
Tests the ad before air, at storyboard, animatic, or finished-film stage, on dimensions such as attention, message delivery, and brand fit. Minimizes risks that cannot be reversed after the campaign goes live.
- 02
Advertising Post-Test (Post-Launch) Studies
Measures the recall of an aired ad, its success in delivering the message, and its impact on brand perception.
- 03
Campaign Effectiveness Measurement
Evaluates the effect of integrated campaigns on brand awareness, purchase intent, attitudes, and behavior.
- 04
Message Testing
Compares different message alternatives in terms of strength, clarity, and persuasiveness with the target audience.
- 05
Media Effectiveness Research
Analyzes which medium reaches which audience and to what extent, and which channel produces stronger communication.
- 06
Slogan and Creative Concept Testing
Tests new slogans and creative concepts for memorability, associations, and brand fit.
- 07
Social Media Communication Effectiveness
Measures your social media campaigns' performance on engagement, reach, brand perception, and conversion.
- 08
Influencer Effectiveness Measurement
Makes the impact of the influencers you work with on brand perception and purchase intent measurable.
Our approach
A clear, proven 4-step flow we follow on every project.
- 01
Brief & Goal
We jointly clarify the need, the decision question, and success criteria.
- 02
Research design
We engineer the right methodology, sample, and instruments for the question.
- 03
Field & data collection
We collect data to standard with a field force across all 81 provinces.
- 04
Analysis & reporting
We translate data into insight and insight into actionable recommendations.
Deliverables
What we ship at the end of every project.
- Executive summary + detailed findings report (Turkish / English)
- Decision-ready presentation (PowerPoint / Keynote)
- Interactive dashboard and tracking panel (on request)
- Anonymized data set and methodology note
- Findings sharing and action prioritization workshop
What questions does this research answer?
- Q1.Will our ad work before it goes on air?
- Q2.Which message creates the strongest effect with the target audience?
- Q3.Did our campaign truly shift purchase intent?
- Q4.Is the medium we are investing in the right one?
- Q5.Did our influencer collaboration add value to the brand?
Methodologies used
Pre-test and post-test surveys, online panel research, experimental designs (control–test groups), social listening, eye tracking, A/B tests, and brand lift studies.