Position Your Brand in the Market
Comprehensive research solutions that measure your brand's perception, health, and place in the competitive landscape.
Overview
Where does your brand sit in the consumer's mind? How does it differentiate from competitors? Are the communication investments you make truly strengthening brand perception? Decisions made without clear, data-backed answers to these questions are risky decisions.
Arvensus's Brand-Focused Research measures every dimension of your brand — from awareness and image to loyalty and equity. It lets you see your position in the market, benchmark against competitors, and strengthen your brand strategy with data.
Our services
The sub-research areas we offer within this solution.
- 01
Brand Health Tracking
Measures your brand's core KPIs at regular intervals; tracks the evolution of metrics such as awareness, usage, preference, satisfaction, and advocacy over time. Shows where the strategy is heading and surfaces the points that require intervention early.
- 02
Brand Awareness Research
Measures unaided (spontaneous) and aided awareness levels; evaluates your brand's top-of-mind position with the target audience.
- 03
Brand Image and Perception Research
Maps the emotions, values, and concepts your brand evokes. Clearly shows what the brand image in the consumer's mind actually is — and whether it aligns with or diverges from what you intend.
- 04
Brand Positioning Studies
Reveals where your brand and competitors stand on the market's perceptual map. Identifies open positions that hold opportunity.
- 05
Brand Equity Measurement
Makes the additional value your brand offers beyond the product measurable. Calculates the brand's real financial and perceptual value across dimensions such as price premium, loyalty, preference, and differentiation.
- 06
Competition and Positioning Analyses
Reveals the strengths and weaknesses, points of differentiation, and perceptual distances of competing brands assessed alongside yours.
- 07
Brand Loyalty Research
Helps you understand why your customers stay loyal — or why they may be at risk of leaving — and separates the emotional and rational dimensions of loyalty.
- 08
Sponsorship Effectiveness and ROI Research
Measures the impact of sponsorship investment on brand awareness, image, and purchase intent; provides an ROI perspective.
Our approach
A clear, proven 4-step flow we follow on every project.
- 01
Brief & Goal
We jointly clarify the need, the decision question, and success criteria.
- 02
Research design
We engineer the right methodology, sample, and instruments for the question.
- 03
Field & data collection
We collect data to standard with a field force across all 81 provinces.
- 04
Analysis & reporting
We translate data into insight and insight into actionable recommendations.
Deliverables
What we ship at the end of every project.
- Executive summary + detailed findings report (Turkish / English)
- Decision-ready presentation (PowerPoint / Keynote)
- Interactive dashboard and tracking panel (on request)
- Anonymized data set and methodology note
- Findings sharing and action prioritization workshop
What questions does this research answer?
- Q1.Where does our brand really sit in the consumer's mind?
- Q2.Did our communication investment strengthen brand perception?
- Q3.On which dimensions do we differentiate from our competitors?
- Q4.Is a new positioning shift needed?
- Q5.How has our brand equity changed in the past year?
- Q6.Which market segments are we strong in, and which are we weak in?
Methodologies used
CATI, CAWI, and F2F surveys, online panel research, segmentation analyses, structural equation modeling (SEM), driver analysis, conjoint, and MaxDiff.