Get Your Product Ready for the Market
Research that supports every product decision with data — from concept and pricing to packaging and launch.
Overview
Developing a new product is one of the business decisions with the highest uncertainty and the highest risk. The wrong concept, mispriced launch, or packaging that misses the consumer can erase months of work and millions of dollars in investment.
Arvensus's Product-Focused Research brings the voice of the consumer to the decision table at every stage of your product development journey — from idea to shelf. It reduces risk and increases the chance of success.
Our services
The sub-research areas we offer within this solution.
- 01
Concept Testing
Measures the interest, comprehension, and purchase-intent potential of product concepts that are still at the idea stage. Shows early on which concept is worth developing.
- 02
Product Tests (Home Use Test, Central Location Test)
Lets the consumer experience the product in their own environment (HUT) or in a controlled location (CLT); collects feedback from real usage experience.
- 03
Packaging and Design Tests
Measures the packaging's ability to attract attention on the shelf, its success in communicating brand value, and how it is perceived by the consumer. Can be supported by behavioral methods such as eye tracking.
- 04
Name and Logo Testing
Tests product name and logo alternatives for memorability, ease of pronunciation, associations, and perception by the target audience.
- 05
Pricing Research (Van Westendorp, Gabor-Granger)
Measures consumers' "cheap," "expensive," and "acceptable" price ranges; identifies the optimum price point and price elasticity.
- 06
Product Optimization Studies
Reveals which features of an existing product should be improved and which elements consumers value most.
- 07
New Product Launch Research
Pre- and post-launch measurement; supports the entire concept–test–market-entry process with research.
- 08
Portfolio Analyses
Analyzes overlaps, gaps, and growth opportunities in your product portfolio; optimizes your portfolio strategy.
Our approach
A clear, proven 4-step flow we follow on every project.
- 01
Brief & Goal
We jointly clarify the need, the decision question, and success criteria.
- 02
Research design
We engineer the right methodology, sample, and instruments for the question.
- 03
Field & data collection
We collect data to standard with a field force across all 81 provinces.
- 04
Analysis & reporting
We translate data into insight and insight into actionable recommendations.
Deliverables
What we ship at the end of every project.
- Executive summary + detailed findings report (Turkish / English)
- Decision-ready presentation (PowerPoint / Keynote)
- Interactive dashboard and tracking panel (on request)
- Anonymized data set and methodology note
- Findings sharing and action prioritization workshop
What questions does this research answer?
- Q1.Which of our new concepts is worth taking to market?
- Q2.What are the strongest and weakest aspects of our existing product?
- Q3.Where is the optimum price point?
- Q4.Does our packaging really stand out on the shelf?
- Q5.Was the launch of our new product successful?
Methodologies used
Concept testing, HUT/CLT, conjoint analysis, MaxDiff, pricing models (Van Westendorp, Gabor-Granger), packaging tests, eye tracking, online and face-to-face surveys.