Research That Speaks the Language of Healthcare
From patient experience to physician perception, from health tourism to specialty-level market dynamics — research solutions tailored for healthcare.
Overview
Healthcare is a sector with its own dynamics. Decision processes are long and emotional, stakeholders are multilayered (patient, family, physician, insurer, institution), the regulatory framework is tight, and ethical sensitivity is high. Researching this sector with the same methods used in others falls short.
Arvensus's Medical Health Research delivers comprehensive solutions through a team that knows the sector's distinct dynamics — examining the patient, physician, and institutional-stakeholder dimensions together.
Our services
The sub-research areas we offer within this solution.
- 01
Patient Experience and Patient Journey Research
Maps the patient's full journey from before the appointment through after discharge; surfaces the experience at each touchpoint, the emotional curve, and points of friction.
- 02
Physician and Healthcare Professional Research
Analyzes the perceptions, product/brand preferences, professional attitudes, and decision dynamics of physicians, nurses, and other healthcare professionals.
- 03
Health Tourism Research
Measures international patients' criteria for choosing country, clinic, and treatment; their perception of Türkiye and their satisfaction level. Segments by source market.
- 04
Specialty-Level Market Research
Analyzes market size, patient profile, and decision dynamics in specific specialties such as oncology, IVF, cardiovascular, organ transplant, aesthetics, and hair transplantation.
- 05
Pharmaceutical and Treatment Perception Studies
Measures patient and physician perception of pharmaceutical brands, treatment methods, and health products.
- 06
Hospital NPS and Service Quality Measurement
Measures hospital NPS at different touchpoints of the patient journey; establishes a continuous improvement cycle with closed-loop management.
- 07
Health Insurance Consumer Research
Analyzes consumer perception, purchase intent, and product-preference dynamics for complementary and private health insurance products.
- 08
Health Behavior and Preventive Medicine Research
Investigates society's health-spending habits, check-up frequency, attitudes toward preventive medicine, and chronic-disease management behavior.
Our approach
A clear, proven 4-step flow we follow on every project.
- 01
Brief & Goal
We jointly clarify the need, the decision question, and success criteria.
- 02
Research design
We engineer the right methodology, sample, and instruments for the question.
- 03
Field & data collection
We collect data to standard with a field force across all 81 provinces.
- 04
Analysis & reporting
We translate data into insight and insight into actionable recommendations.
Deliverables
What we ship at the end of every project.
- Executive summary + detailed findings report (Turkish / English)
- Decision-ready presentation (PowerPoint / Keynote)
- Interactive dashboard and tracking panel (on request)
- Anonymized data set and methodology note
- Findings sharing and action prioritization workshop
What questions does this research answer?
- Q1.At which point are our patients dissatisfied?
- Q2.Which source markets are our health-tourism patients coming from?
- Q3.How is our brand perceived by physicians/patients?
- Q4.What is our position in the IVF/oncology market?
- Q5.What is consumer perception of complementary health insurance?
Methodologies used
Patient-journey in-depth interviews, transactional NPS, physician panels, patient CATI/CAWI studies, multilingual health-tourism research, and specialty-level quantitative market studies.