Make Decisions in the Corporate Market With Data
Research solutions tailored for B2B markets where decision processes are long, technical, and multi-stakeholder.
Overview
B2B decision processes are nothing like B2C. The decision-maker is not a single person; multiple roles (buyer, user, finance, management) take part. The process is long, technical criteria carry weight, and the price–value balance is complex.
Arvensus's B2B-Focused Research uses methodologies built to understand this multilayered structure to decode the decision mechanisms of your corporate customers and prospects.
Our services
The sub-research areas we offer within this solution.
- 01
Corporate Customer Satisfaction
Measures corporate customer satisfaction across product, service, after-sales support, and relationship-management dimensions.
- 02
B2B Customer Journey
Maps the B2B customer journey from first contact to repeat purchase, together with stakeholders and decision dynamics at every stage.
- 03
Supplier Performance Research
Research that systematically evaluates supplier performance and strengthens your supply-chain strategy with data.
- 04
Sectoral Market Research
Analyzes your B2B market's size, players, dynamics, and growth areas in detail.
- 05
B2B Decision-Maker Profile Studies
Reveals the profiles, information sources, buying criteria, and decision processes of decision-makers within your target customer organizations.
- 06
Sales Channel Effectiveness Research
Analyzes the performance and customer-side effectiveness of your B2B sales channels (field sales, enterprise sales, digital, partner).
- 07
Tender and Procurement Process Analysis
Reveals the real reasons behind won and lost tenders, the decision mechanisms on the buyer side, and the criteria they apply.
Our approach
A clear, proven 4-step flow we follow on every project.
- 01
Brief & Goal
We jointly clarify the need, the decision question, and success criteria.
- 02
Research design
We engineer the right methodology, sample, and instruments for the question.
- 03
Field & data collection
We collect data to standard with a field force across all 81 provinces.
- 04
Analysis & reporting
We translate data into insight and insight into actionable recommendations.
Deliverables
What we ship at the end of every project.
- Executive summary + detailed findings report (Turkish / English)
- Decision-ready presentation (PowerPoint / Keynote)
- Interactive dashboard and tracking panel (on request)
- Anonymized data set and methodology note
- Findings sharing and action prioritization workshop
What questions does this research answer?
- Q1.How close are our corporate customers to repeat purchase?
- Q2.Who influences the B2B decision chain, at which stage, and on which criteria?
- Q3.What is the real reason behind won/lost tenders?
- Q4.How is our sales channel perceived on the customer side?
- Q5.Where are the growth areas in our sector for the next three years?
Methodologies used
Corporate in-depth interviews, multi-stakeholder decision simulations, B2B phone and online surveys, win/loss analyses, and sector expert interviews.